Agentic Commerce

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The emergence of AI agents capable of making autonomous purchasing decisions is reshaping the payments landscape. Agentic commerce—where artificial intelligence systems act on behalf of consumers to discover, negotiate, and complete transactions—presents both extraordinary opportunities and complex challenges for the payments ecosystem.

The Promise and the Problem
AI agents are poised to transform commercial transactions. Unlike traditional e-commerce where humans click through checkout flows, agentic commerce enables software to make purchasing decisions based on learned preferences and sophisticated algorithms. An agent might automatically reorder groceries, negotiate insurance rates, or book travel that optimizes for cost and convenience.
For payments providers, this opens remarkable opportunities. Transaction volumes could multiply exponentially as agents handle routine purchases. Micro-transactions become viable without human approval friction. Agents enable dynamic pricing and real-time optimization of payment methods based on rewards or exchange rates.
The fundamental challenge is determining when an AI agent has legitimate authority to spend money. How do we verify that a transaction genuinely reflects the owner’s intent rather than a hallucination or compromise? Current authentication frameworks were designed for human-initiated transactions, making Strong Customer Authentication and similar regulations problematic when software makes dozens of autonomous daily decisions.
Liability and Trust
When an AI agent makes erroneous purchases—ordering 50 pounds of bananas instead of 5—who bears responsibility? The consumer, agent provider, or merchant? Payment networks have chargeback systems for traditional commerce, but these assume human decision-making. New frameworks must distinguish between agent errors, consumer miscommunication, merchant misconduct, and system compromises while balancing consumer protection with practical adoption.
Effective AI agents require extensive data about preferences, habits, and financial constraints. Payment providers will have unprecedented visibility into purchasing patterns and AI decision-making logic, creating significant privacy risks. Questions about data portability and preventing manipulation of agent behavior will shape competitive dynamics.
Infrastructure Evolution
Payments infrastructure must evolve substantially for agentic commerce. Current latencies acceptable for humans become problematic for agents making rapid decisions. Real-time payment rails may become essential rather than premium features. Standardized APIs will be critical for agents to discover payment options and execute transactions across diverse merchants—without them, the ecosystem fragments.
Fraud detection systems currently identify anomalous human behavior patterns. When AI agents routinely make purchases across geographies or categories, these signals become unreliable. Payment providers need new approaches that distinguish legitimate agent behavior from compromised systems, creating a complex dynamic where machine learning monitors other machine learning.
Regulatory Challenges and Opportunities
Regulators are only beginning to address agentic commerce. Existing consumer protection laws assume humans make purchasing decisions with conscious intent. Anti-money laundering and Know Your Customer requirements were designed for people, not software agents. New frameworks must address agent transparency, consent, and accountability without stifling innovation or pushing commerce into unregulated spaces.
Despite these challenges, agentic commerce creates tremendous innovation opportunities. Companies solving authentication could enable new business models. Payment networks adapting fastest to agent-driven patterns could capture disproportionate value. AI could make payments more inclusive by helping consumers optimize choices and navigate complex fee structures.
Building the Future
The transition to agentic commerce will be gradual. Early adoption will focus on low-risk, high-frequency transactions like recurring subscriptions and routine household purchases. As trust builds, agents will handle higher-value and more complex transactions.
Success requires collaboration across payment networks, financial institutions, technology companies, merchants, and regulators to establish standards and build protective systems. The companies viewing agentic commerce as partnership opportunity rather than threat will thrive.
The convergence of AI and payments represents a fundamental shift in commercial infrastructure. While challenges around authentication, liability, privacy, and regulation are substantial, they’re not insurmountable. By approaching these issues thoughtfully and collaboratively, the industry can unlock agentic commerce’s potential while protecting consumers. The question isn’t whether AI agents will reshape payments, but whether we’ll build that future thoughtfully or haphazardly.

Embracing Innovation in Payments

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As I am keeping up to date with everything happening in the Payments landscape today it occurs to me that innovation is much more than a “aha moment” that a single person comes up with. For innovation to truly occur it requires team efforts and for people to embrace it and advocate for it.

Case in point – Artificial Intelligence – its been around since the 1950’s but has only really started flourishing within the last 10 years due to the speed of technology and expansion of data. What’s amazing now is the endless applications of AI in payments from taking on Fraud, AML, to cross selling based on behavior, to helping Small Businesses with invoicing, cash management, to automated underwriting………….

So for all these areas to transform teams need to drive the AI in payments and the market need has to be recognized. I believe that both Payment leaders and start ups are starting to realize the opportunity – let’s see where the road takes the Payment industry!

Shifting the U.S. Payment Ecosystem

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The ideal payment system: Fast, Seamless and Cost effective

The US payment system is continuing to improve as both public and private players in the ecosystem realize that merchants,consumers and businesses will benefit from cost effective digital payments.

Interbank connectivity through ACH, The Clearing House’s RTP network and FedNow services are prime examples of how account to account payments are getting “upgraded”. These instant payments will help drive digital commerce in secure, transparent channel.

Payment innovation will require the ability to know not only recent transactions but proactively predicting future customer /business needs and transactions.

The emergence of payment Fintechs is an opportunity for traditional financial institutions to partner and support the growth of an alternate payment system that benefits everyone with the adequate levels of risk and security covered. (the consumer, the merchant, the system behind the scenes and the financial institutions on both ends of the transaction flow)

How Artificial Intelligence is impacting Frictionless Payments

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As technology continues to evolve it’s an exceptional time to be part of the payments industry where areas of artificial intelligence are continuing to make digital payments and money movement faster and easier for businesses and consumers.

Artificial intelligence is helping to deliver personalized banking experiences in a number of ways.

Machine vision is storing facial recognition data to enable payments go through today. Biometrics is a business a usual method to access or initiate payments through the smartphone. Voice activated payments through AI powered virtual assistants is another innovative area that will help continue to support the growth of digital commerce.

AI continues to help uncover fraud, AML and support Risk in money movement. Machine learning is helping payment and financial institutions with KYC (know your customer) by enabling a 360 view of the customer though data from a variety of sources both online and offline. The beauty of leveraging AI technologies such as machine learning is that the programs learn from use cases over time so your programs will “ get smarter”.

Who cannot be excited about continuous improvement …..:0

Electricity and Payments – there is a synergy

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As I continue my journey in the payments ecosystem I realize that the “pay by card” norm continues to fade as consumers and businesses are transacting by using their phones, watches, cars, accounts.

Money movement from either a tangible device or intangible origination point (such as an account) reminds me of electricity. We need electricity in modern society (just like we need payments) but we don’t see the current moving from the origination point to the lamp, router,device. We have transformed how we use electricity through cars, etc. just as payments continues to evolve.

I would say that the USA is behind as far as usage for the payment method (cards are still the norm for the mass market) but disruption is occurring in small pockets and broader adoption is inevitable.

The synergy between electricity and payments will continue as innovators continue to challenge the norms, invent more frictionless experiences and deliver the end output that we all depend on.

So the next time you turn on a light think payments and how the future is bright for both industries:0

Artificial Intelligence will Transform Business

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We are just starting to embrace the new frontier as Artificial Intelligence has gained momentum in so many different verticals. Its incredible the applications that are starting to be shared – machine learning models in sports, financial services, entertainment, the health industry . Natural Language Processing in Customer service and Social Media; Robotics in Manufacturing. Now is the time to embark on the AI journey to change the way your company does business. Computing is faster than ever, Algorithmns are more sophisticated and the Depth of Data seems endless. This is an exciting time as Technology is being Integrated into just about every industry that affects a consumer’s life- Financial Services, Automobiles, Retail, Healthcare etc…

Donna Bailey is the Innovative Leader you want to include on your Strategy or Product Marketing team to embark on the new milestone of Fin Tech, Auto Tech etc. I AM ALWAYS FORWARD THINKING – Strategic in my approach, Results oriented, Collaborative and Customer Focused. Passionate about data – Machine Learning and Artificial Intelligence are reasons to roll my sleeves up and look at the value these data sets bring to the business. I am ready for a new chapter in my career ! Are you looking to drive revenue and profitability for your product or division?

Donna Bailey should be leading that initiative as part of your organization . I have fundamentally grown the profitability for American Express, Symantec,Visa and Wells Fargo . I have delivered sales, new revenue and customer engagement for millions of consumers. Customers are the Lifeblood of Business (new and existing) . Seamless Customer Experience on the most Relevant Device is the only way to continue to grow Strategy and Customer Insight. Data and Analytics are key ingredients;Channel performance and optimization are critical. Creativity and Timing (Brand Positioning , Relevant message, Right time) helps to insure performance. I am a PASSIONATE Leader who DELIVERS.

Professional Summary

Innovator with expertise in Delivering Result Driven Customer Programs that drive incremental revenue. Strategically Changed the Business for American Express, Symantec,Visa and Wells Fargo through Effective Marketing Strategies. Managed multimillion-dollar global product and service launches through strategic planning and effective collaboration. Effective Leader of Product Marketing teams in Fortune 50 and Fortune 500 companies. Built a multi million-dollar program for American Express called Membership Rewards Online Specials . Launch Mobile Offers Program on behalf of Visa before rest of the Offer industry. Brought Wells Fargo Credit Customers into Mobile marketing . Ecommerce/Mobile Marketing Leader Payment Expert changed the Landscape Product/Program Marketing Management Acquisition/Retention Marketing Strategic Planning and Analysis Customer Segmentation and Target Marketing Direct Marketing and Merchandising Channel Management and Optimization Research and Customer Experience Campaign Implementation