Category Archives: Business Strategy, Product Innovation, Marketing,

Artificial Intelligence and The Credit Card Business

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Where to begin…. as an Industry veteran within the Credit Card business there are SO MANY AREAS of OPPORTUNITY that exist today to transform the business.

NLP -Natural Language Processing

An easy win in keeping in touch with market and customer perceptions of your brand through social media.

To dig deeper into your customer service conversations via call monitoring to understand the tone and real meaning behind the conversation – are your agents helping the customer? Is their customer satisfaction detectable?

Machine Learning Models

ML models have been successful in detecting fraud, identifying the right customer segments for new offers, acquisition, retention, inactives – there is a whole world of use cases that are being thought out in meeting rooms of Credit Card companies today.

RPA – Robotic Process Automation

I am a HUGE FAN of efficiency so when I read and see how RPA is changing the business landscape of manual tasks and processes that so many Financial Service companies are comprised off I want to Jump up and down in glee ! I think the current challenge is FEAR-people are afraid that these computer bots are going to replace them. Not necessarily the case as humans need to manage the RPA programs. People need to change their paradox of feeling comfortable doing data input and mundane tasks to I AM ACQUIRING A NEW SKILL of how processes will be done in the future.

Well this was just my first pass at outlining high level opportunities …we have a long way to go on this journey

Artificial Intelligence will Transform Business

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We are just starting to embrace the new frontier as Artificial Intelligence has gained momentum in so many different verticals. Its incredible the applications that are starting to be shared – machine learning models in sports, financial services, entertainment, the health industry . Natural Language Processing in Customer service and Social Media; Robotics in Manufacturing. Now is the time to embark on the AI journey to change the way your company does business. Computing is faster than ever, Algorithmns are more sophisticated and the Depth of Data seems endless. This is an exciting time as Technology is being Integrated into just about every industry that affects a consumer’s life- Financial Services, Automobiles, Retail, Healthcare etc…

Donna Bailey is the Innovative Leader you want to include on your Strategy or Product Marketing team to embark on the new milestone of Fin Tech, Auto Tech etc. I AM ALWAYS FORWARD THINKING – Strategic in my approach, Results oriented, Collaborative and Customer Focused. Passionate about data – Machine Learning and Artificial Intelligence are reasons to roll my sleeves up and look at the value these data sets bring to the business. I am ready for a new chapter in my career ! Are you looking to drive revenue and profitability for your product or division?

Donna Bailey should be leading that initiative as part of your organization . I have fundamentally grown the profitability for American Express, Symantec,Visa and Wells Fargo . I have delivered sales, new revenue and customer engagement for millions of consumers. Customers are the Lifeblood of Business (new and existing) . Seamless Customer Experience on the most Relevant Device is the only way to continue to grow Strategy and Customer Insight. Data and Analytics are key ingredients;Channel performance and optimization are critical. Creativity and Timing (Brand Positioning , Relevant message, Right time) helps to insure performance. I am a PASSIONATE Leader who DELIVERS.

Professional Summary

Innovator with expertise in Delivering Result Driven Customer Programs that drive incremental revenue. Strategically Changed the Business for American Express, Symantec,Visa and Wells Fargo through Effective Marketing Strategies. Managed multimillion-dollar global product and service launches through strategic planning and effective collaboration. Effective Leader of Product Marketing teams in Fortune 50 and Fortune 500 companies. Built a multi million-dollar program for American Express called Membership Rewards Online Specials . Launch Mobile Offers Program on behalf of Visa before rest of the Offer industry. Brought Wells Fargo Credit Customers into Mobile marketing . Ecommerce/Mobile Marketing Leader Payment Expert changed the Landscape Product/Program Marketing Management Acquisition/Retention Marketing Strategic Planning and Analysis Customer Segmentation and Target Marketing Direct Marketing and Merchandising Channel Management and Optimization Research and Customer Experience Campaign Implementation